They obviously felt torn. How do i know? Because they released a press statement explaining why they did this. I think we all know why they did this, because they would rather make money by having their songon a VW commercial than having to worry about making money other ways. Simple. Their statement:
As many of you are aware, Volkswagen has recently begun running a series of TV commercials featuring Wilco music.
Why? This is a subject we've discussed internally many times over the years regarding movies, TV shows and even the odd advertisement. With the commercial radio airplay route getting more difficult for many bands (including Wilco); we see this as another way to get the music out there. As with most of the above (with the debatable exception of radio) the band gets paid for this. And we feel okay about VWs. Several of us even drive them.
If you're keeping track, this is not the first time Wilco has licensed a song to or even been involved in a commercial -- most recently a TV spot for Telefonica Mobile in Spain used a Wilco song and some years prior Jeff Tweedy appeared in a campaign for Apple Computer. Wilco have licensed hundreds of songs to television shows and films worldwide... from festival-only indie films to major motion pictures and weekly TV shows.
Thus far the songs in the VW campaign are "The Thanks I Get" (a bonus track from Sky Blue Sky sessions, available for download via the Enhanced CD and via iTunes) and "You are my Face". We expect to have more details re: other songs shortly. The current plan (subject to change, like everything) is for 5 or 6 songs to be used.
That's it. Don't believe everything you read unless you read it here.
n.p. Kicking Television